The Routledge handbook of tourism marketing

"The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range...

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Bibliographic Details
Other Authors: McCabe, Scott (Editor)
Format: Book
Language: English
Published: London ; New York : Routledge, c2014
Series: Routledge handbooks
ISBN: 9780415597036
Physical Description: xxii, 575 s. : il. ; 26 cm


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In house loan

Study room - 3rd floor Call Number 339.138/ROUTLEDGE

Status Description Location Call Number
In house loan Study room - 3rd floor 339.138/ROUTLEDGE