The Routledge handbook of tourism marketing

• Other Authors: McCabe, Scott (Editor)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, c2014
• Series: Routledge handbooks
• Subjects: marketing cestovního ruchu; cestovní ruch; marketing; tourism marketing; tourism; příručky; handbooks, manuals, etc
• ISBN: 9780415597036
• Physical Description: xxii, 575 s. : il. ; 26 cm

"The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range...