The Routledge handbook of tourism marketing

"The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range...

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Bibliographic Details
Other Authors McCabe, Scott (Editor)
Format Book
LanguageEnglish
Published London ; New York : Routledge, c2014
SeriesRoutledge handbooks
Subjects
marketing cestovního ruchu
cestovní ruch
marketing
tourism marketing
tourism
příručky
handbooks, manuals, etc
ISBN9780415597036
Physical Descriptionxxii, 575 s. : il. ; 26 cm

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days More Information Location Open access collection Call Number 339.138/ROUTLEDGE

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