Commercial diplomacy in international entrepreneurship a conceptual and empirical exploration

• Other Authors: Ruël, Huub.
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2012.
• Series: Advanced series in management ; v. 9.
• Subjects: International business enterprises.; Entrepreneurship.; International economic relations.; elektronické knihy; electronic books
• ISBN: 9781780526751
• Physical Description: 1 online zdroj (xix, 291 p.) : ill.

Little attention has been devoted to the topic of commercial diplomacy, defined as the application of diplomacy to help bring about specific commercial gains through promoting exports, attracting inward investment and preserving outward investment opportunities, and encouraging the benefits of techn...