Michigan State University contributions to international business and innovation

Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflectio...

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Bibliographic Details
Other Authors: Cavusgil, S. Tamer.
Format: eBook
Language: English
Published: Bingley, UK : JAI Press, 2009.
Series: Advances in international marketing ; v. 19.
Subjects:
ISBN: 9781848554412
1848554419
9781848554405
1848554400
Physical Description: 1 online zdroj (xvii, 235 p.) : ill.

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