Michigan State University contributions to international business and innovation

• Other Authors: Cavusgil, S. Tamer
• Format: eBook
• Language: English
• Published: Bingley, UK : JAI Press, 2009.
• Series: Advances in international marketing ; v. 19.
• Subjects: Michigan State University.; Business education > Congresses.; Business schools > Congresses.; elektronické knihy; electronic books
• ISBN: 9781848554412; 1848554419; 9781848554405; 1848554400
• ISSN: 1474-7979 ;
• Physical Description: 1 online zdroj (xvii, 235 p.) : ill.

Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflectio...