Reviving traditions in research on international market entry

• Other Authors: Li, Tiger.
• Format: eBook
• Language: English
• Published: Amsterdam ; Boston : JAI, 2003.
• Series: Advances in international marketing ; v. 14.
• Subjects: International business enterprises.; Export marketing > Research.; New products > Research.; Competition, International.; Marketing research.; elektronické knihy; electronic books
• ISBN: 9781849502283; 1849502285; 9780762310449; 0762310448
• Physical Description: 1 online zdroj (ix, 169 p.) : ill., map

In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray...