Advertising and differentiated products

• Other Authors: Heene, Aimé, Martens, Rudy, Sanchez, Ron, Baye, Michael R., 1958-, Nelson, Jon P.
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2001.
• Series: Advances in applied microeconomics ; v. 10.
• Subjects: Microeconomics.; Advertising.; elektronické knihy; electronic books
• ISBN: 9781849501248
• ISSN: 0278-0984 ;
• Physical Description: 1 online zdroj (ix, 295 p.).

This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational...