Cross-cultural buyer behavior

• Other Authors: Taylor, Charles R., 1961-, Lee, Doo-Hee.
• Format: eBook
• Language: English
• Published: Amsterdam ; Oxford : Elsevier JAI, 2007.
• Series: Advances in international marketing ; v. 18.
• Subjects: Consumer behavior > Cross-cultural studies.; elektronické knihy; electronic books
• ISBN: 9781849504850; 1849504857; 0762314125
• Physical Description: 1 online zdroj (xv, 292 p.) : ill.

The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers. With chapters written by leading marketing scholars from around the world, including current and/or former...