Designing winning products

• Other Authors: Woodside, Arch G., Liukko, Timo, Lehtonen, Ari
• Format: eBook
• Language: English
• Published: New York : JAI, 2000.
• Edition: 1st ed.
• Series: Advances in business marketing and purchasing ; v. 10.
• Subjects: New products > Management.; Product management.; Industrial design.; elektronické knihy; electronic books
• ISBN: 9781849500609; 1849500606; 0762306823; 9780762306824
• ISSN: 1069-0964 ;
• Physical Description: 1 online zdroj (xiii, 306 p.) : ill.

Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product...