Designing winning products
Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product...
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Other Authors: | , , |
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Format: | eBook |
Language: | English |
Published: |
New York :
JAI,
2000.
|
Edition: | 1st ed. |
Series: | Advances in business marketing and purchasing ;
v. 10. |
Subjects: | |
ISBN: | 9781849500609 1849500606 0762306823 9780762306824 |
Physical Description: | 1 online zdroj (xiii, 306 p.) : ill. |
Online Access:
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