Designing winning products

Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product...

Full description

Saved in:
Bibliographic Details
Other Authors: Woodside, Arch G., Liukko, Timo., Lehtonen, Ari.
Format: eBook
Language: English
Published: New York : JAI, 2000.
Edition: 1st ed.
Series: Advances in business marketing and purchasing ; v. 10.
Subjects:
ISBN: 9781849500609
1849500606
0762306823
9780762306824
Physical Description: 1 online zdroj (xiii, 306 p.) : ill.

Cover

Table of contents