Multiunit organization and multimarket strategy

• Other Authors: Baum, Joel A. C., Greve, Henrich R.
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2001.
• Series: Advances in strategic management ; v. 18.
• Subjects: Strategic planning.; elektronické knihy; electronic books
• ISBN: 9781849500807
• ISSN: 0742-3322 ;
• Physical Description: 1 online zdroj (x, 408 p.).

A conspicuous feature of the modern economy is the multitude of multiunit systems that operate in several markets - an organizational form that arguably rivals the M-form as the 20th century's most successful. Research traditions studying multiunit systems include the multimarket perspective, w...