Creativity in groups
Creativity is increasingly being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. A long tradition of research has focused on individual creativity; especially the traits an...
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Other Authors: | , , |
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Format: | eBook |
Language: | English |
Published: |
Bingley, U.K. :
Emerald,
2009.
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Series: | Research on managing groups and teams ;
v. 12. |
Subjects: | |
ISBN: | 9781849505840 |
Physical Description: | 1 online zdroj (xii, 323 p.). |
Online Access:
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