Creativity in groups

Creativity is increasingly being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. A long tradition of research has focused on individual creativity; especially the traits an...

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Bibliographic Details
Other Authors: Mannix, Elizabeth A., 1960-, Neale, Margaret Ann., Goncalo, Jack A.
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald, 2009.
Series: Research on managing groups and teams ; v. 12.
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ISBN: 9781849505840
Physical Description: 1 online zdroj (xii, 323 p.).

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