Organizational culture, business-to-business relationships, and interfirm networks

Organizational Culture, Business-to-Business Relationships, and Interfirm Networks provides deep understanding about business-to-business and organizational relationships. Studies in this volume identify real-life relationship paradoxes and explain how firms manage, not solve, these paradoxes. Exten...

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Bibliographic Details
Other Authors: Woodside, Arch G.
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald, 2010.
Series: Advances in business marketing & purchasing ; v. 16.
Subjects:
ISBN: 9780857243065
Physical Description: 1 online zdroj (503 p.)

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