Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage,...

Full description

Saved in:
Bibliographic Details
Other Authors: Woodside, Arch., Megehee, Carol M., Ogle, Alfred.
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald, 2009.
Series: Advances in culture, tourism and hospitality research ; v. 3.
ISBN: 9781849506045
Physical Description: 1 online zdroj (xi, 308 p.).


Table of contents