Tourism branding

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multi...

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Bibliographic Details
Other Authors: Cai, Liping A., Gartner, William C., Munar, Anna Maria.
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald, 2009.
Series: Bridging tourism theory and practice ; v. 1.
ISBN: 9781849507219
Physical Description: 1 online zdroj (297 p.).


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