Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multi...
|Other Authors:||, ,|
Bingley, U.K. :
|Series:||Bridging tourism theory and practice ;
|Physical Description:||1 online zdroj (297 p.).|