Relationship between exporters and their foreign sales and marketing intermediaries

• Other Authors: Solberg, Carl Arthur.
• Format: eBook
• Language: English
• Published: Amsterdam ; Oxford : Elsevier JAI, 2006.
• Series: Advances in international marketing ; v. 16.
• Subjects: Export marketing.; Distributors (Commerce) > Foreign countries.; Export trading companies.; elektronické knihy; electronic books
• ISBN: 9781849503976; 1849503974; 9780762312863; 0762312866
• Physical Description: 1 online zdroj (388 p.) : ill.

Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the 'extended arm' of the exporter organisation. This volume of "AIM&quo...