Review of marketing research. Vol. 4

"The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publis...

Full description

Saved in:
Bibliographic Details
Other Authors: Malhotra, Naresh K.
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald, 2008.
Series: Review of marketing research,
Subjects:
ISBN: 9780857247261
Physical Description: 1 online zdroj (xiv, 202 p.) : ill.

Cover

Table of contents