Categories in markets origins and evolution

• Other Authors: Hsu, Greta., Negro, Giacomo., Koçak, Özgecan.
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2010.
• Series: Research in the sociology of organizations ; v. 31.
• Subjects: Market segmentation.; Marketing.; elektronické knihy; electronic books
• ISBN: 9780857245946
• Physical Description: 1 online zdroj (xi, 397 p.) : ill.

Consumers, producers, critics, and other market agents rely on socially constructed categories like craft beers, houseware, collectibles, and thriller films for their understanding of products and producers in markets. Although organizational and sociological accounts often take such categories as g...