Essays by distinguished marketing scholars of the Society for Marketing Advances

• Corporate Author: Society for Marketing Advances
• Other Authors: Woodside, Arch G., Moore, Ellen M.
• Format: eBook
• Language: English
• Published: Amsterdam ; Boston : JAI, 2002.
• Series: Advances in business marketing and purchasing ; v. 11.
• Subjects: Marketing.; elektronické knihy; electronic books
• ISBN: 9781849501484; 1849501483; 0762308699; 9780762308699
• ISSN: 1069-0964 ;
• Physical Description: 1 online zdroj (xii, 220 p.) : ill.

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors h...