Econometric models in marketing

In the 16th Edition of Advances in Econometrics, we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of pr...

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Bibliographic Details
Other Authors: Franses, Philip Hans, 1963-, Montgomery, A.
Format: eBook
Language: English
Published: Amsterdam ; New York : JAI, 2002.
Series: Advances in econometrics ; v. 16.
ISBN: 0762308575
Physical Description: 1 online zdroj (ix, 350 p.) : ill.


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