Review of marketing research special issue : marketing legends

• Other Authors: Naresh K. Malhotra
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2011.
• Series: Review of marketing research, v. 8
• Subjects: Marketing research.; elektronické knihy; electronic books
• ISBN: 9780857248985
• ISSN: 1548-6435 ;
• Physical Description: 1 online zdroj (xix, 351 p.) : ill.

This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.