Multicultural perspectives in customer behaviour

• Other Authors: Piacentini, Maria G. (Editor), Cui, Charles Chi (Editor)
• Format: Book
• Language: English
• Published: London : Routledge, 2012
• Edition: 1st pub.
• Series: Key issues in marketing management
• Subjects: spotřebitelské chování; interkulturní komunikace; pluralismus (společnost); consumer behavior; intercultural communication; pluralism (society); články; sborníky; journal articles; papers of several authors
• ISBN: 9780415628907
• Physical Description: xi, 171 s. : il. ; 26 cm