Building better brands : a comprehensive guide to brand strategy and identity development

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Bibliographic Details
Main Author: Lerman, Scott (Author)
Format: Book
Language: English
Published: Cincinnati, Ohio : How Books, c2013
Edition: 1st ed.
Subjects:
řízení značky
brand management
příručky
handbooks, manuals, etc
ISBN: 9781440331435 1-4403-3143-X
Physical Description: 199 s. : barev. il. ; 21 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 005/LERMAN,S.

Status Description Location Call Number
In house loan Study room - 3rd floor 005/LERMAN,S.

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