Principles of advertising : a global perspective

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Bibliographic Details
Main Authors: Lee, Monle (Author), Johnson, Carla, 1944- (Author)
Format: Book
Language: English
Published: New York : Haworth Press, c2005
Edition: 2nd ed.
Subjects:
reklama a propagace
advertising
učebnice
textbooks
ISBN: 0789022990 978-0-7890-2299-8
0-7890-2300-8 978-0-7890-2300-1
Physical Description: xxi, 427 s. : il. ; 22 cm

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Table of contents

ikona NpovdaGlossary of Terms
Online Access: Online Resources
Status Description Location Call Number
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Long term loan – Due : 01.10.2025 		Description

Location
 FMK Call Number 659/LEE,M.
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Location
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Status Description Location Call Number
Long term loan - Due : 01.10.2025 FMK 659/LEE,M.
In house loan Study room - 3rd floor 659/LEE,M.

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