Principles of advertising : a global perspective

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Bibliographic Details
Main Authors	Lee, Monle (Author), Johnson, Carla, 1944- (Author)
Format	Book
Language	English
Published	New York : Haworth Press, c2005
Edition	2nd ed.
Subjects	reklama a propagace advertising učebnice textbooks
Online Access	Obsah
ISBN	0789022990 978-0-7890-2299-8 0-7890-2300-8 978-0-7890-2300-1
Physical Description	xxi, 427 s. : il. ; 22 cm

Online Access

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