Holdings: Ratings analysis :

Ratings analysis : the theory and practice of audience research

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Bibliographic Details
Main Authors:	Webster, James G. (Author), Phalen, Patricia F. (Author), Lichty, Lawrence Wilson (Author)
Format:	Book
Language:	English
Published:	Mahwah, N.J. : L. Erlbaum Associates, c2006
Edition:	3rd ed.
Series:	LEA's communication series
Subjects:	rating televizní pořady televizní diváci rozhlasové pořady rozhlasoví posluchači výzkum médií sociální výzkum > metody credit rating television programs television viewers radio programs radio audiences media research social research > methods příručky handbooks, manuals, etc
ISBN:	080585410X
Physical Description:	xviii, 317 s. : il. ; 24 cm

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Status	Description	Location	Call Number
Status Long term loan – Due : 31.12.2027 Recall This	Description Location	FMK	Call Number	659/WEBSTER,J.G.

Status	Description	Location	Call Number
Long term loan - Due : 31.12.2027 Recall This		FMK	659/WEBSTER,J.G.