Ratings analysis : the theory and practice of audience research

Saved in:

Bibliographic Details
Main Authors	Webster, James G. (Author), Phalen, Patricia F. (Author), Lichty, Lawrence Wilson (Author)
Format	Book
Language	English
Published	Mahwah, N.J. : L. Erlbaum Associates, c2006
Edition	3rd ed.
Series	LEA's communication series
Subjects	rating televizní pořady televizní diváci rozhlasové pořady rozhlasoví posluchači výzkum médií sociální výzkum > metody credit rating television programs television viewers radio programs radio audiences media research social research > methods příručky handbooks, manuals, etc
Online Access	Anotace Obsah
ISBN	080585410X
Physical Description	xviii, 317 s. : il. ; 24 cm

Cover

Glossary of Terms

Online Access

Anotace
Obsah

You have to be logged in to reserve borrowed books or request items from the archive.

Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 31.12.2027	More Information	Location FMC	Call Number 659/WEBSTER,J.G.