Using qualitative research in advertising : strategies, techniques, and applications

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Bibliographic Details
Main Author: Morrison, Margaret A., -2013 (Author)
Format: Book
Language: English
Published: Thousand Oaks, Calif. : SAGE, c2012
Edition: 2nd ed.
Subjects:
kvalitativní výzkum
reklama a propagace
marketingový výzkum > metodologie
qualitative research
advertising
marketing research > methodology
příručky
handbooks, manuals, etc
ISBN: 9781412987240
Physical Description: xv, 218 s. : il. ; 23 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 31.12.2028 		Description

Location
 FMK Call Number 303/USING
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Long term loan – Due : 31.12.2027 		Description

Location
 FMK Call Number 303/USING
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In house loan 		Description

Location
 Study room - 3rd floor Call Number 303/USING

Status Description Location Call Number
Long term loan - Due : 31.12.2028 FMK 303/USING
Long term loan - Due : 31.12.2027 FMK 303/USING
In house loan Study room - 3rd floor 303/USING

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