Using qualitative research in advertising : strategies, techniques, and applications

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Bibliographic Details
Main Author	Morrison, Margaret A., -2013 (Author)
Format	Book
Language	English
Published	Thousand Oaks, Calif. : SAGE, c2012
Edition	2nd ed.
Subjects	kvalitativní výzkum reklama a propagace marketingový výzkum > metodologie qualitative research advertising marketing research > methodology příručky handbooks, manuals, etc
ISBN	9781412987240
Physical Description	xv, 218 s. : il. ; 23 cm

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