Media selling : television, print, Internet, radio

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Bibliographic Details
Main Author	Warner, Charles, 1932- (Author)
Format	Book
Language	English
Published	Chichester, West Sussex, U.K. ; Malden, MA : Wiley-Blackwell, 2009
Edition	4th ed.
Subjects	prodej reklama a propagace internetová reklama reklamní média rozhlasová reklama televizní reklama selling advertising Internet advertising advertising media radio advertising television advertising přehledy surveys
ISBN	9781405158398
Physical Description	xv, 600 s. : il., mapy ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 658.8/WARNER,CH.
Status Long term loan – Due: 21.12.2028	More Information	Location FMC	Call Number 658.8/WARNER,CH.