Holdings: Media selling :

Media selling : television, print, Internet, radio

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Bibliographic Details
Main Author:	Warner, Charles, 1932- (Author)
Format:	Book
Language:	English
Published:	Chichester, West Sussex, U.K. ; Malden, MA : Wiley-Blackwell, 2009
Edition:	4th ed.
Subjects:	prodej reklama a propagace internetová reklama reklamní média rozhlasová reklama televizní reklama selling advertising Internet advertising advertising media radio advertising television advertising přehledy surveys
ISBN:	9781405158398
Physical Description:	xv, 600 s. : il., mapy ; 25 cm

Cover

Cover Image

Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status Long term loan – Due : 01.10.2025	Description Location	FMK	Call Number	658.8/WARNER,CH.
Status 30 days	Description Location	Open access collection	Call Number	658.8/WARNER,CH.

Status	Description	Location	Call Number
Long term loan - Due : 01.10.2025		FMK	658.8/WARNER,CH.
30 days		Open access collection	658.8/WARNER,CH.