Media and communication research methods : an introduction to qualitative and quantitative approaches

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Bibliographic Details
Main Author	Berger, Arthur Asa, 1933- (Author)
Format	Book
Language	English
Published	Los Angeles : SAGE, c2014
Edition	3rd ed.
Subjects	masmédia mediální komunikace výzkum médií > metody sociální výzkum > metody textová analýza kvalitativní výzkum kvantitativní výzkum mass media communication in mass media media research > methods social research > methods textual criticism qualitative research quantitative research monografie monographs
ISBN	9781452256573
Physical Description	xvii, 365 s. : il. ; 23 cm

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