Media and communication research methods : an introduction to qualitative and quantitative approaches

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Bibliographic Details
Main Author: Berger, Arthur Asa, 1933- (Author)
Format: Book
Language: English
Published: Los Angeles : SAGE, c2014
Edition: 3rd ed.
Subjects:
masmédia
mediální komunikace
výzkum médií > metody
sociální výzkum > metody
textová analýza
kvalitativní výzkum
kvantitativní výzkum
mass media
communication in mass media
media research > methods
social research > methods
textual criticism
qualitative research
quantitative research
monografie
monographs
ISBN: 9781452256573
Physical Description: xvii, 365 s. : il. ; 23 cm

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