What kids buy and why : the psychology of marketing to kids

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Bibliographic Details
Main Authors	Acuff, Dan S., 1942- (Author), Reiher, Robert H. (Author)
Format	Book
Language	English
Published	New York : Free Press, c1997
Subjects	spotřebitelé spotřebitelské chování děti a mládež marketing consumers consumer behavior children and youth monografie monographs
Online Access	Anotace Biografické informace Ukázka Obsah
ISBN	0684871173
Physical Description	206 s. : il. ; 24 cm

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