Soap, sex, and cigarettes : a cultural history of American advertising
"Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisement...
Boston, MA :
Wadsworth Cengage Learning,
|Physical Description:||xvi, 430 s. : il. ; 23 cm|