Social media analytics : effective tools for building, intrepreting, and using metrics

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Bibliographic Details
Main Author	Sponder, Marshall (Author)
Format	Book
Language	English
Published	New York : McGraw-Hill, c2012
Subjects	internetový marketing > ekonomické aspekty sociální média > ekonomické aspekty marketingový výzkum spotřebitelé ekonomická efektivnost měření Internet marketing > economic aspects social media > economic aspects marketing research consumers economic efficiency measurement monografie případové studie monographs case studies
ISBN	9780071768290 0-07-176829-7
Physical Description	xiv, 316 s. : il., mapy ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Long term loan – Due: 21.12.2028	More Information	Location FMC	Call Number 339.138/SPONDER,M.