Marketing database analytics : transforming data for competitive advantage

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Bibliographic Details
Main Author	Banasiewicz, Andrew D. (Author)
Format	Book
Language	English
Published	New York ; London : Routledge, 2013
Subjects	marketing marketingový výzkum analýza dat zpracování dat databáze marketing research data analysis data processing databases monografie monographs
ISBN	9780415657877 978-0-415-65788-4 978-0-203-07646-0
Physical Description	xix, 376 s. : il. ; 26 cm

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