Marketing database analytics : transforming data for competitive advantage

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Bibliographic Details
Main Author: Banasiewicz, Andrew D. (Author)
Format: Book
Language: English
Published: New York ; London : Routledge, 2013
Subjects:
marketing
marketingový výzkum
analýza dat
zpracování dat
databáze
marketing research
data analysis
data processing
databases
monografie
monographs
ISBN: 9780415657877
978-0-415-65788-4
978-0-203-07646-0
Physical Description: xix, 376 s. : il. ; 26 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 339.138/BANASIEWICZ,A.D.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/BANASIEWICZ,A.D.

Status Description Location Call Number
Long term loan - Due : 21.12.2028 FaME 339.138/BANASIEWICZ,A.D.
In house loan Study room - 3rd floor 339.138/BANASIEWICZ,A.D.

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