Ambush marketing in sports : theory and practice

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Bibliographic Details
Main Author	Nufer, Gerd, 1970- (Author)
Format	Book
Language	English
Published	London ; New York : Routledge, 2013
Series	Routledge sports marketing
Subjects	sport marketing guerilla marketing sponzorství sports corporate sponsorship studie studies
ISBN	9780415626781 978-0-203-37128-2
Physical Description	xiv, 157 s. : il. ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 79/NUFER,G.
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 79/NUFER,G.

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