Holdings: Ambush marketing in sports :

Ambush marketing in sports : theory and practice

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Bibliographic Details
Main Author:	Nufer, Gerd, 1970- (Author)
Format:	Book
Language:	English
Published:	London ; New York : Routledge, 2013
Series:	Routledge sports marketing
Subjects:	sport marketing guerilla marketing sponzorství sports corporate sponsorship studie studies
ISBN:	9780415626781 978-0-203-37128-2
Physical Description:	xiv, 157 s. : il. ; 24 cm

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Status	Description	Location	Call Number
Status Long term loan – Due : 20.12.2024	Description Location	FaME	Call Number	79/NUFER,G.
Status In house loan	Description Location	Study room - 3rd floor	Call Number	79/NUFER,G.

Status	Description	Location	Call Number
Long term loan - Due : 20.12.2024		FaME	79/NUFER,G.
In house loan		Study room - 3rd floor	79/NUFER,G.