Gender, culture, and consumer behavior

• Other Authors: Otnes, Cele, 1960- (Editor), Tuncay-Zayer, Linda (Editor)
• Format: Book
• Language: English
• Published: New York : Routledge, 2012
• Subjects: spotřebitelské chování; sociologie spotřeby; gender; consumer behavior; sociology of consumption; kolektivní monografie; collective monographs
• ISBN: 9781848729469
• Physical Description: xxxi, 450 s. : il. ; 24 cm

"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing a...