Strategic brand management : building, measuring, and managing brand equity

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Bibliographic Details
Main Author	Keller, Kevin Lane, 1956- (Author)
Format	Book
Language	English
Published	Harlow : Pearson, c2013
Edition	4th ed., global ed.
Subjects	řízení značky strategický management marketingový management brand management strategic planning marketing management učebnice textbooks
ISBN	9780273779414 0-273-77941-9
Physical Description	590 s. : il. ; 28 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 005/KELLER,K.L.

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