Holdings: Strategic brand management :

Strategic brand management : building, measuring, and managing brand equity

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Bibliographic Details
Main Author:	Keller, Kevin Lane, 1956- (Author)
Format:	Book
Language:	English
Published:	Harlow : Pearson, c2013
Edition:	4th ed., global ed.
Subjects:	řízení značky strategický management marketingový management brand management strategic planning marketing management učebnice textbooks
ISBN:	9780273779414 0-273-77941-9
Physical Description:	590 s. : il. ; 28 cm

Status	Description	Location	Call Number
Status 30 days	Description Location	Open access collection	Call Number	005/KELLER,K.L.

Status	Description	Location	Call Number
30 days		Open access collection	005/KELLER,K.L.