The new rules of green marketing : strategies, tools, and inspiration for sustainable branding

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Bibliographic Details
Main Author: Ottman, Jacquelyn A., 1955- (Author)
Format: Book
Language: English
Published: Sheffield : San Francisco : Greenleaf Publishing ; Berrett-Koehler Publishers, c2011
Subjects:
marketing > environmentální aspekty
environmentální management
strategický marketing
environmentální strategie
ekologické výrobky
environmentálně vhodné technologie
udržitelná spotřeba a výroba
marketing > environmental aspects
environmental management
strategic marketing
environmental strategy
green products
green technology
sustainable consumption and production
monografie
monographs
ISBN: 9781906093440
978-1-60509-866-1
Physical Description: xx, 252 s. : il. ; 23 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 31.12.2028 		Description

Location
 FLKŘ Call Number 339.138/OTTMAN,J.A.
Status
Long term loan – Due : 31.12.2027 		Description

Location
 FaME Call Number 339.138/OTTMAN,J.A.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/OTTMAN,J.A.

Status Description Location Call Number
Long term loan - Due : 31.12.2028 FLKŘ 339.138/OTTMAN,J.A.
Long term loan - Due : 31.12.2027 FaME 339.138/OTTMAN,J.A.
In house loan Study room - 3rd floor 339.138/OTTMAN,J.A.

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