The new rules of green marketing : strategies, tools, and inspiration for sustainable branding

Saved in:

Bibliographic Details
Main Author	Ottman, Jacquelyn A., 1955- (Author)
Format	Book
Language	English
Published	Sheffield : San Francisco : Greenleaf Publishing ; Berrett-Koehler Publishers, c2011
Subjects	marketing > environmentální aspekty environmentální management strategický marketing environmentální strategie ekologické výrobky environmentálně vhodné technologie udržitelná spotřeba a výroba marketing > environmental aspects environmental management strategic marketing environmental strategy green products green technology sustainable consumption and production monografie monographs
ISBN	9781906093440 978-1-60509-866-1
Physical Description	xx, 252 s. : il. ; 23 cm

Cover

TOC from ObalkyKnih.cz

Glossary of Terms

You have to be logged in to reserve borrowed books or request items from the archive.

Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/OTTMAN,J.A.
Status Long term loan – Due: 31.12.2027	More Information	Location FaME	Call Number 339.138/OTTMAN,J.A.

You have to be logged in to reserve borrowed books or request items from the archive.

Holdings details from Studovna UH
Status	More Information	Location	Call Number
Status Long term loan – Due: 31.12.2028	More Information	Location FLCM	Call Number 339.138/OTTMAN,J.A.