The new rules of green marketing : strategies, tools, and inspiration for sustainable branding

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Bibliographic Details
Main Author Ottman, Jacquelyn A., 1955- (Author)
Format Book
LanguageEnglish
Published Sheffield : San Francisco : Greenleaf Publishing ; Berrett-Koehler Publishers, c2011
Subjects
marketing > environmentální aspekty
environmentální management
strategický marketing
environmentální strategie
ekologické výrobky
environmentálně vhodné technologie
udržitelná spotřeba a výroba
marketing > environmental aspects
environmental management
strategic marketing
environmental strategy
green products
green technology
sustainable consumption and production
monografie
monographs
ISBN9781906093440
978-1-60509-866-1
Physical Descriptionxx, 252 s. : il. ; 23 cm

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TOC from ObalkyKnih.cz
ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/OTTMAN,J.A.
Status Long term loan – Due: 31.12.2027 More Information Location FaME Call Number 339.138/OTTMAN,J.A.
Status More Information Location Call Number
Holdings details from Studovna UH
Status Long term loan – Due: 31.12.2028 More Information Location FLCM Call Number 339.138/OTTMAN,J.A.

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