Quantitative modelling in marketing and management

• Corporate Author: EBSCO Publishing (firma)
• Other Authors: Moutinho, Luiz, 1949- (Editor), Huarng, Kun-Huang (Editor)
• Format: eBook
• Language: English
• Published: Singapore : World Scientific, c2013
• Subjects: statistické modely; matematické modely; makroekonomické modely; management; marketing; statistical models; mathematical models; macroeconomic models; elektronické knihy; electronic books
• ISBN: 9789814407724
• Physical Description: 1 online zdroj (xxvi, 503 s.) : il.