Strategic marketing in tourism services

• Corporate Author: EBSCO Publishing (firma)
• Other Authors: Tsiotsou, Rodoula H. (Editor), Goldsmith, Ronald Earl (Editor)
• Format: eBook
• Language: English
• Published: Bingley : Emerald, 2012
• Edition: 1st ed.
• Subjects: marketing cestovního ruchu; strategický marketing; cestovní ruch; tourism marketing; strategic marketing; tourism; kolektivní monografie; elektronické knihy; collective monographs; electronic books
• ISBN: 9781780520711
• Physical Description: 1 online zdroj (xl, 377 s.) : il.