Marketing management a cultural perspective

• Corporate Author: EBSCO Publishing (firma)
• Other Authors: Peñaloza, Lisa (Editor), Toulouse, Nil, 1970- (Editor), Visconti, Luca Massimiliano (Editor)
• Format: eBook
• Language: English
• Published: London ; New York : Routledge, 2012
• Edition: 1st pub.
• Subjects: marketingový management; mezinárodní marketing; interkulturní management; marketing management; export marketing; intercultural management; elektronické knihy; electronic books
• ISBN: 9780203357262
• Physical Description: 1 online zdroj (xxxviii, 540 s.) : il.