Handbook of marketing strategy

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Bibliographic Details
Corporate Author	EBSCO Publishing (firma)
Other Authors	Shankar, Venkatesh, 1962- (Editor), Carpenter, Gregory S. (Editor)
Format	eBook
Language	English
Published	Cheltenham ; Northampton : Edward Elgar, c2012
Subjects	strategický marketing strategic marketing příručky elektronické knihy handbooks, manuals, etc electronic books
Online Access	Full text
ISBN	9781781005224
Physical Description	1 online zdroj (xxi, 504 s.) : il.

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