Handbook of marketing strategy

• Corporate Author: EBSCO Publishing (firma)
• Other Authors: Shankar, Venkatesh, 1962- (Editor), Carpenter, Gregory S. (Editor)
• Format: eBook
• Language: English
• Published: Cheltenham ; Northampton : Edward Elgar, c2012
• Subjects: strategický marketing; strategic marketing; příručky; elektronické knihy; handbooks, manuals, etc; electronic books
• ISBN: 9781781005224
• Physical Description: 1 online zdroj (xxi, 504 s.) : il.