Marketing communications : brands, experiences and participation

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Bibliographic Details
Main Author	Fill, Chris, 1953- (Author)
Format	Book
Language	English
Published	Harlow : Pearson, 2013
Edition	6th ed.
Subjects	marketing marketingová komunikace strategický marketing řízení značky communication in marketing strategic marketing brand management učebnice textbooks
ISBN	9780273770541
Physical Description	xliii, 820 s. : il. ; 27 cm

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