Marketing communications : brands, experiences and participation

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Bibliographic Details
Main Author: Fill, Chris, 1953- (Author)
Format: Book
Language: English
Published: Harlow : Pearson, 2013
Edition: 6th ed.
Subjects:
marketing
marketingová komunikace
strategický marketing
řízení značky
communication in marketing
strategic marketing
brand management
učebnice
textbooks
ISBN: 9780273770541
Physical Description: xliii, 820 s. : il. ; 27 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 339.138/FILL,CH.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/FILL,CH.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/FILL,CH.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/FILL,CH.

Status Description Location Call Number
Long term loan - Due : 21.12.2028 FaME 339.138/FILL,CH.
30 days Open access collection 339.138/FILL,CH.
30 days Open access collection 339.138/FILL,CH.
In house loan Study room - 3rd floor 339.138/FILL,CH.

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