Marketing management and communications in the public sector

• Main Authors: Pasquier, Martial, 1963- (Author), Villeneuve, Jean-Patrick, 1971- (Author)
• Corporate Author: EBSCO Publishing (firma)
• Format: eBook
• Language: English
• Published: Abingdon ; New York : Routledge, 2012
• Edition: 1st pub.
• Series: Routledge masters in public management
• Subjects: veřejná správa; management veřejné správy; marketing; marketingový management; sociální komunikace; public administration; public administration management; marketing management; communication; monografie; elektronické knihy; monographs; electronic books
• ISBN: 9780203144923
• Physical Description: 1 online zdroj (x, 261 s.) : il.