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Ethics in marketing and communications towards a global perspective

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Bibliographic Details
Corporate Author: EBSCO Publishing (firma)
Other Authors: McKinley, Mary M. (Editor)
Format: eBook
Language: English
Published: Basingstoke ; New York : Palgrave Macmillan, 2012
Edition: 1st pub.
Subjects:
etika
manažerská etika
hospodářská etika
společenská odpovědnost firem
marketing > etické a morální aspekty
sociální komunikace > etické a morální aspekty
ethics
business ethics
economic ethics
corporate social responsibility
marketing > ethical and moral aspects
communication > ethical and moral aspects
studie
elektronické knihy
studies
electronic books
ISBN: 9780230358553
978-0-230-36714-2
Physical Description: 1 online zdroj (xii, 130 s.)

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