Handbook of research in mass customization and personalization

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Bibliographic Details
Corporate Author	World Conference on Mass Customization and Personalization Montréal, Québec
Other Authors	Piller, Frank Thomas, 1969- (Editor), Tseng, Mitchell M., 1947- (Editor)
Format	Book
Language	English
Published	New Jersey : World Scientific, 2010
Subjects	řízení vztahů se zákazníky spotřebitelská poptávka marketingový management customer relationship management consumer demand marketing management masová kustomizace sborníky konferencí příručky proceedings of conferences handbooks, manuals, etc
ISBN	9789814280259 981-4280-25-9 978-981-4280-26-6 981-4280-26-7 978-981-4280-27-3 981-4280-27-5
Physical Description	2 sv. (1122 s.) : il. ; 26 cm

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